Monday, June 17, 2013

This just in: Google Glass redesign leaked!

Yes. The people who make a living out of stealing prototypes of new tech products, photographing them with low quality fuzzy cameras and publishing them on tech rumor blogs (and you know who you are), have just confirmed that someone somewhere thinks these ares photo of what could only be the new Google Glass design. (That is, nothing else that they could sell for a profit so they may as well just say it's the new Google Glass design.)

If this were an actual tech rumor blog, this is where we would insert links like "more photos follow after the break" in a desperate attempt to inflate the column with ads and page links - but satire is, after all, reason. And so, it's just a couple of photos. But I swear, as the creator of this blog, it's true. These really are photos.


Legal discalaimer: after a tremendous amount of investigative journalism (where-in we read the name of the URL where we lifted the pics), these optical devices are actually wearable binoculars called "zoomies" (honest). You can buy a pair for everyone in the family at www.buyzoomies.com. (SiR is in no way endorsing or receiving compensation for providing this information. We are merely doing due diligence in avoiding a costly lawsuit. On the other hand, should Google like to sue us, bring it on, we could desperately use the publicity.)

Sunday, June 16, 2013

Happy Father's Day and Happy Birthday Stan Laurel.

The adage that rings most true from comedy to politics may be "less is more". Simplicity and subtlety. Though you may be of the school of thought that slapstick comics were far from subtle, it was often the subtle set-ups that best framed a joke and the gentlest moments that made the later laughs ring so loudly.

Masters of that craft were Stan Laurel and Oliver Hardy. One of my personal favorite clips is this one, from their film Way Out West. If couldn't be simpler or more perfect.

For all of you Dads, I hope watching this clip adds just one of many smiles to your Father's Day. And because today also happens to be Mr. Laurel's birthday, Happy Birthday Arthur Stanley Jefferson.

NOTE: The following clip, kindly provided by Turner Classic Movies (the brief ad is their's, not ours) is unfortunately in a format that may not play on some mobile platforms, as other clips of this scene available on the Internet are currently being blocked by the copyright holder. 

Tuesday, May 14, 2013

You say you need to increase government revenue? I say Google it.

"The Internship." It's a new movie coming out this June.

It's being released by Twentieth Century Fox, is likely to be shown in theaters owned by companies like AMC, Cinemark and Regal Cinemas, it's production stats list at least 9 production partners, 7 separate distribution entities and a special effects house and it stars Owen Wilson and Vince Vaughn.

But make no mistake, the name they'd really like you to remember is the one up there in the corner. Want proof? Take a look at the poster...

In "The Internship"'s 2½ minute trailer, Google's logo appears no less than 14 times. The finished movie reportedly runs 119 minutes. You do the math. At least they stopped at naming it "Google's The Internship". But it gets a taxpayer to thinking... there's something to this product placement thing.

And it's not like the U.S. government hasn't borrowed from Hollywood before.

So in the spirit of free commerce, crass commercialism and the company so popular their name has become a verb - go ahead and look it up (google it/look it up, get it?) - here are just a few ideas for knocking down some national debt by selling out branding some of our government's landmarks and national institutions.


The Pentagon.  We may as well start big and the perfect product placement sponsor seems almost too obvious. What better product to reenforce the message that the Pentagon means business than Hasbro promoting their game of world domination, RISK. Complete with a game board entrance way and courtyard monolith.



The Washington Monument.  Seriously, it's a tall pointed tower. And even George would have liked a cold one after battling all those Brits. So here's to you Independence, America, this Bud's for you.



The White House.  Really? That's as good as we've come up with in all of these years? Well, since we've clearly just thrown in the towel on coming up with a proper name for our highest seat of public office, why not just sell the naming rights. Well give the final nod to the folks who are our inspiration today. I kind of like the splash of color the logo adds.



If you'd like to see more about how Hollywood does it, you can click over to SparxLab's sister blog Moviedozer Dailies here and check out "Googling "The Internship"', where you can also watch a trailer for the movie.

"Google" definition courtesy of the New Oxford American dictionary.